Brief Magazine Analysis

I have picked the 'NME' music magazine (with the image of a male holding a dog on the cover) to analyse.

I feel that the target audience for this music magazine are both males and females aged around 16 to 30. I think this because the design is quite modern which suggests that all of the music related information is 'now' and up to date. Also, the cover includes a sell line 'The state of music today' which gives examples of all current music. The orange colour on the cover also suggests that it is a unisex magazine because males are associated with the colour blue, and females with red, however, orange could draw attention to both males and females.

Personally, I think that the text is trying to sell an up to date music journal for young adults making them feel that they are listening or gossiping about the latest music hits or albums etc. This will draw in attention from young audiences as music is a craze which every teenager inspires to have the best knowledge about.

I feel that the magazine is trying to set a 'laid back' tone with a great sense of normality. I think this because the image of a male holding his dog is quite informal and gives a 'cool' look which maybe the aim of the magazine as young adults like to be 'cool' and stand out from the crowd.

In terms of ideology, the main image on the cover of the magazine implies that the male is genuine by his stance and facial expression, and also the normality of holding a dog. This may indicate that the information that is placed in the magazine is also genuine.